How to educate people about property investment?
I’ve always struggled with this question, because how do you get to the people that really need this knowledge as it’s catch 22. They don’t know about property investment strategies and will go on blindly unless they stumble across a company like us or another respected professional in this industry…
Traditional marketing won’t work – it’s like a “meatball sundae” as Seth Godin (expert marketer, author and guru in my book) would say… New exciting property investment strategies need focused investors to really make use of ther true potential. These people are usually highly IT literate and hence they will have already found us via the website, this blog or perhaps even Twitter or Facebook. The others – word of mouth perhaps (often very effective!), network meetings, seminars? Some unlikely to get a high hit rate I’ve found and often you can’t tell where your next valued customer will come from…
Anyway I hope this blog will find the more un-educated property investors amoungst you and you can follow our tips, tricks and general ramblings about property which should brighten your day and hopefully before long put some money in the bank for you!
What would you like us to talk about? Suggestions welcomed via the “comment” feature at the end of this post and we’ll try and post a training session up on your chosen topic!
Thanks
Nick